About us

The HSG Shop GmbH was founded in December 2004 as a joint venture of the University of St.Gallen and HSG Alumni for distributing university merchandising articles. In the beginning the HSG Shop just offered a small range of products, mainly textiles for students; for example polo shirts with the university logo to the legendary "University of St.Gallen" hoodies. Due to rising demand, the product range could be steadily expanded over the years. Today the HSG Shop offers various textiles, office equipment, accessories and giveaways for special events. The range gets constantly updated and renewed. In addition to the standard range of products, the HSG Shop also offers customized products for institutes and the administration department of the University of St.Gallen as well as for HSG Alumni.

The HSG Shop is a student project and therefore entirely run by students of  the University of St.Gallen. The two shareholders, the University of St. Gallen and HSG Alumni, are active as advisory board. The students are responsible for all the work along the entire process chain. They fulfill all the tasks themselves, from product development and design over procurement to marketing and sales.

The HSG Shop team puts special emphasis on sustainable and fair traded product as well as social and environmental responsibility by the production. Furthermore, the HSG Shop prefers regional suppliers, which care about fair traded and sustainable produced products.

Currently the HSG Shop GmbH is run by Isabelle Studer (Marketing), Noemi Ingold (Sales) and Simon Dietrich (Management).

The HSG Shop is located in the main building at the University of St.Gallen in room 01-007. Additionally, you can purchase all products in our online shop on the internet. We will send you products ordered online by post or they can be collected at the HSG Shop during the opening times. A part of the range of products can be purchased on the Executive Campus (WBZ-HSG) and in the office of St.Gallen-Bodensee Tourism at the railway station in St.Gallen.

During the recent years, the HSG Shop has become an important part of the appearance of the University of St.Gallen. Our goal is to offer students, HSG Alumni, all employees and friends of the Univsersity of St.Gallen the opportunity to express their communion with the University.